I have just finished reading Ben Goldacre’s book, ‘Bad Science’. Much of the book will be familiar to assiduous readers of his regular column in ‘The Guardian’ each Saturday, but even for them it is worth having all the arguments in a fuller form with the detailed references cited.
Ben Goldacre should be essential reading for all ‘opinion formers’ and indeed, given the prevalence in the media of misrepresentation of scientific stories and of pseudo-science masquerading as fact, we would all benefit from the crash course that Goldacre offers.

The book takes the reader through what constitutes a good scientific experiment and a meaningful clinical trial and then looks at how various widely-reported issues measure up. Along the way ear candles, the Brain Gym (shamefully promoted – with the connivance of the Department of Children, Schools and Families – throughout the school system), homeopathy, and most commercial nutritionism are systematically debunked. This leads into a discussion on the ways in which the pharmaceutical industry’s products are promoted and concludes with the way in which the media hyped up a manufactured scare about the MMR vaccine.

So why are people so taken in by pseudo-science, by health scares and health fads? I suspect, while the media should take a large chunk of the blame, the real reason is that as a society we have been collectively undervaluing science and technology for several decades. Not enough is done in schools to promote not only the wonder and excitement of science, but also a basic understanding of scientific principles and method. Perhaps as a first step Ed Balls and senior officials at the DCSF should have as their New Year Resolution to read ‘Bad Science’ and figure out how to include its central message in the National Curriculum.

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